In 2012 the textile industry growth, above scale textile enterprises industrial added value grew 10.5%, the growth rate fell 0.2 percentage points over the previous year; industry 5 million yuan project total investment in fixed assets amounted to 779 billion 300 million yuan, an increase of 14.6% over the previous year growth rate down 21.7 percentage points, the number of new projects industry fell 5.5%; the main textile industry business income of 55747 yuan, an increase of 10.7% over the previous year growth rate down 15.9 percentage points; a total profit of 294 billion 300 million yuan, an increase of 7.8% over the previous year growth rate down 18 percentage points.
Since 2012, the international competitiveness of China's textile products has obviously declined. Especially in Europe and Japan market, these two markets are the two major markets of China's textile exports, by the European debt crisis, the deterioration of Sino Japanese relations, the EU and Japan market share since 2011 fell again fell 11.5% and 5.7% respectively. In 2013 1-10, China's textile exports to the EU continued to decline, exports to Japan have picked up, but the market share has declined further.
Industry growth rate decline or even shrinking, the industry urgently needs to seek transformation, the future industry faces reshuffle.
Enterprise transformation faces several problems:
First: improve environmental philosophy. Energy conservation and emission reduction are the future trends. The textile industry has been criticized for its highly polluting and environmentally friendly problems. It has become a bottleneck for the development of the industry, and environmental pollution has become a bottleneck in the development of the industry.
Secondly, to enhance the brand image, improve brand awareness and market share.
Third, expand sales channels, since 2012, although the downturn in the industry, but the online network sales are still hot, greatly exert its power.
Fourth, strengthen cost control, such as new raw materials R & D, re establishment of market competitive advantage.
Fifth, develop diversified and differentiated products to meet the market demand and get rid of the serious homogenization of the products in the industry.
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